Вариант № 109

При выполнении заданий с кратким ответом впишите в поле для ответа цифру, которая соответствует номеру правильного ответа, или число, слово, последовательность букв (слов) или цифр. Ответ следует записывать без пробелов и каких-либо дополнительных символов.

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Задание 1 № 2916

Установите соответствие между текстами A–G и заголовками 1–8. Запишите свои ответы в таблицу. Используйте каждую цифру только один раз. В задании один заголовок лишний.



1. Controversies and developments

2. Difficult to find the difference

3. Good for various spheres of life

4. Keeping viewers glued to a TV set

5. Unusual commercials

6 . Time is money

7 . Fairer chances for business

8. The appearance of TV advertising


A. For about seventy years TV has been used as a vehicle for advertising in some countries . Since the late 1940s, television commercials have become far and away the most effective and most popular method of selling products of all sorts. The radio advertising industry was well-established when television made its debut in the 1940s, and television was developed as a commercial medium, based upon the successful format of the radio.


B. In the earliest days of television, it was often difficult to understand whether you watch actual television programmes or commercials. Many of the earliest television shows were sponsored by single companies, who inserted their names and products into the shows as much as possible. For example, Texaco employees appeared during the show to perform while the Texaco musical logo would play in the background.


C. Another important milestone came in the 1960s with the introduction of very short commercial breaks during a TV show. Now it was possible for several companies to use a popular programme as an advertising platform together. It was one of the most efficient ways of marketing, and companies like Tide and Crest took it as an opportunity to expand their ad campaigns.


D. In the 1970s, the broadcast of television advertisements which promoted cigarettes was banned by the administration. This resulted in a conflict between the government and television networks, as for them these ads constituted a significant portion of the total revenue. The period between the 1970s and the 1990s was marked by the increase of the time of commercial breaks from 9 to 19 minutes or the debut of celebrities advertising brand products.


E. Today the vast majority of television commercials consist of brief advertising spots, ranging in length from a few seconds to several minutes. Commercials of this sort have been used to sell literally every product imaginable over the years, from household products to goods and services, to political campaigns. It is considered impossible for a politician to wage a successful election campaign without airing a good television commercial.


F. The brief commercial "breaks" that interrupt shows regularly are the primary reason for the existence of modern-day television networks. The programming is intended to capture the attention of the audience so that they will not want to change the channel; instead, they will (hopefully) watch the commercials while waiting for the next segment of the show. Entire industries exist that focus solely on the task of keeping the viewing audience interested enough to sit through commercials.


G. The TV commercial is generally considered the most effective mass-market advertising format, and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The ratings systems determine how successful television shows are, so that they can decide what rates to charge advertisers for their commercial airtime. For example, a single thirty-second TV spot in prime time may cost up to $2 million.




Задание 2 № 2698

Прочитайте текст и заполните пропуски A–F частями предложений, обозначенными цифрами 1–7. Одна из частей в списке 1–7 — лишняя. Занесите цифры, обозначающие соответствующие части предложений, в таблицу.


Promoting language learning


The European Union (EU) is committed to supporting the rights of its citizens to personal and professional mobility, and their ability to communicate with each other. It does so by A_____________________ to promote the teaching and learning of European languages. These programmes have at least one thing in common: they cover cross-border projects involving partners from two, and often three or more, EU countries.

The EU programmes are designed to complement the national education policies of member countries. Each government is responsible for its own national education policy, B_____________________. What the EU programmes do is to create links between countries and regions via joint projects, C_____________________.

Since 2007 the main programmes have been put under the overall umbrella of the EU’s lifelong learning programme. All languages are eligible for support under this programme: official languages, regional, minority and migrant languages, D_____________________. There are national information centres in each country, E_____________________.

The cultural programmes of the EU also promote linguistic and cultural diversity in a number of ways. The “Media” programme funds the dubbing and subtitling of European films for F _____________________. The “Culture” programme builds cross-cultural bridges by supporting the translation of modern authors into other EU languages.


1. and the languages of the EU’s major trading partners

2. which includes language teaching and learning

3. cinemas and television in other EU countries

4. which enhance the impact of language teaching and learning

5. funding a number of educational programmes

6. and encouraging people to learn new languages

7. where details about the application procedures are given


Часть предложения


Задание 3 № 2585

According to the author travelling helps you …


1) learn new skills.

2) see the world.

3) understand yourself.

4) enjoy the life.



Задание 4 № 2586

The time for the author “was never right” because …


1) there always was an excuse not to do something.

2) he wanted to act according to a plan.

3) his travels were poorly organized.

4) he was afraid of new experiences.



Задание 5 № 2587

The most important thing the author learned during his travels was about …


1) balance.

2) responsibilities.

3) friendship.

4) freedom.



Задание 6 № 2588

According to the author complete freedom …


1) is to be avoided.

2) is very relaxing.

3) is tempting.

4) needs control.



Задание 7 № 2589

The author is sure that ‘normal’ life is …


1) impossible.

2) not necessary.

3) too dull.

4) very rare.



Задание 8 № 2590

During his travels the author realized the importance of …


1) direct experiences.

2) independence.

3) adventures.

4) education.



Задание 9 № 2591

It can be implied from the text that the author will …


1) teach about travelling.

2) write books about his adventures.

3) try to live a ‘normal’ life.

4) continue travelling.



Задание 10 № 2556

Преобразуйте, если это необходимо, слово LOCATE так, чтобы оно грамматически соответствовало содержанию текста.


New Zealand: geography


New Zealand consists of two main islands and a number of smaller islands so scattered that they range from the tropical to the Antarctic. New Zealand __________________ about 2,012 km southeast of Australia.


Задание 11 № 2557

Преобразуйте, если это необходимо, слово SEPARATE так, чтобы оно грамматически соответствовало содержанию текста.


The North Island and the South Island __________________ by Cook Strait. The North Island is 829 km long and volcanic in its south-central part.


Задание 12 № 2558

Преобразуйте, если это необходимо, слово HIGH так, чтобы оно грамматически соответствовало содержанию текста.


South Island has the Southern Alps along its west coast, with Mount Cook being the __________________ point. Other inhabited islands include Stewart Island, the Chatham Islands, and Great Barrier Island.


Задание 13 № 2559

Преобразуйте, если это необходимо, слово FIGHT так, чтобы оно грамматически соответствовало содержанию текста.


Enough is enough


A woman came to President Abraham Lincoln and told him with a commanding air: “Mr. President, you must make my son a general. Sir, I demand it not as a favor, but as a right. My grandfather __________________ at Lexington.


Задание 14 № 2560

Преобразуйте, если это необходимо, слово NOT RUN так, чтобы оно грамматически соответствовало содержанию текста.


My father was the only man who __________________ away at Bladensburg.


Задание 15 № 2561

Преобразуйте, если это необходимо, слово KILL так, чтобы оно грамматически соответствовало содержанию текста.


My husband __________________ at Monterrey.”


Задание 16 № 2562

Преобразуйте, если это необходимо, слово DO так, чтобы оно грамматически соответствовало содержанию текста.


“I guess, madam,” said Lincoln, “your family __________________ enough for the country. It is time to give somebody else a chance.”


Задание 17 № 2609

Образуйте от слова TROPIC однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.




Bangkok is the capital and the most populous city of Thailand. This __________________ metropolis is also one of the most traveller-friendly cities in Asia. Bangkok was not the first capital of Thailand, in fact it has taken that role comparatively not long ago.


Задание 18 № 2610

Образуйте от слова ACHIEVE однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.


To the north lie the ancient capitals Ayuthaya and Sukothai.The __________________ of Sukothai in the arts, literature and law were considerable.


Задание 19 № 2611

Образуйте от слова IMPRESS однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.


The ruins are __________________.


Задание 20 № 2612

Образуйте от слова FAME однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.


I visited Sukothai recently, during the __________________ Thailand festival of lights, when tiny vessels are set to float in rivers and lakes as offerings to the river goddess.


Задание 21 № 2613

Образуйте от слова TOUR однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.


It is during Thailand’s festivals that it becomes most obvious to any __________________ that despite the country’s recent modernization, its culture, its spiritual heritage, is as real to Thai people as it has ever been.


Задание 22 № 2614

Образуйте от слова LARGE однокоренное слово так, чтобы оно грамматически и лексически соответствовало содержанию текста.


Thailand may have become assimilated into the modern world but its soul is __________________ untouched.


Задание 23 № 2938

Вставьте пропущенное слово:


1) chance

2) advantage

3) option

4) preference



Задание 24 № 2939

Вставьте пропущенное слово:


1) allowed

2) let

3) provided

4) gave



Задание 25 № 2940

Вставьте пропущенное слово:


1) over

2) on

3) ahead

4) through



Задание 26 № 2941

Вставьте пропущенное слово:


1) charge

2) fare

3) tuition

4) expense



Задание 27 № 2942

Вставьте пропущенное слово:


1) step

2) walk

3) speed

4) pace



Задание 28 № 2943

Вставьте пропущенное слово:


1) spend

2) have

3) enjoy

4) take



Задание 29 № 2944

Вставьте пропущенное слово:


1) realize

2) become

3) come

4) get



Задание 30 № 3262

You have received a letter from your English-speaking pen-friend David who writes:


… I have finally chosen the college I will try to enter next summer. Which university would you like to go to after school? What would you like to study? What backup plans have you made, if you don't get accepted?

Oh, by the way, do you remember Lucy, my dog? She's just had six puppies!!!…


Write a letter to David.

In your letter

- answer her questions

- ask 3 questions about his dog and/or its puppies.


Write 100–140 words.

Remember the rules of letter writing.

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